[#040] My First Billion: A New Beginning

As I wrapped up this issue, I realized this is issue #40.

This made me pause and smile because I remember doing some study on the number 40 when I turned 40, because I kinda felt a way about 40. Lol

I realized that the #40 has significant meaning.

In the Bible…

The flood was 40 days.
Israel wandered 40 years.
Moses was on the mountain 40 days.
Jesus fasted 40 days and 40 nights.

I could go on, but you get the point.

The number 40 symbolizes a period of testing, trial, and preparation that leads to spiritual growth or transformation right before a new beginning.

And when I look at how this week went (and these last 40 weeks as a whole tbh)…

it fits.

Let’s start with this week, because…

The Week Jumped Me.

A couple weeks back, me and my guy Adrian ran our Strategic Scale Summit.

The day before we hosted a VIP day for an intimate group of entrepreneurs.

During the sessions, somebody asked me about building multiple businesses at one time.

So I asked the room:

"How many of y'all ever got jumped before growing up?"

I explained to him that we have to decide where we want to take our licks (because that’s what business does)...

And when you’re building multiple businesses, it’s like having multiple people swinging at you at the same time.

Here’s how that looked for me this week (from just one of our businesses)...

Monday, Everything Hit At Once.

I got in the office and realized my ad account was shut down.

Hadn't happened in a long time.

Went back and forth with Meta support and they didn’t show me any justice.

I had a session with one of my coaches and realized that I already had a solution, but I was caught up in the problem and I missed it.

I still had to rebuild everything (retargeting audiences, campaigns etc.)

My coach said…

“It’s kinda like playing Legos with your kids and they knock it over and you have to rebuild it, but better this time!”

That analogy was right on time, on so many levels.

Tuesday and Wednesday, that's what I did.

Also on Monday, one of my team members sent in her resignation, one I'd decided to keep a couple of weeks ago.

I didn’t see that one coming, however, I didn't feel discouraged.

I felt lighter.

It also made our team even leaner and stronger.

Then I weighed in; I wasn't where I wanted to be.

But I didn't tie it to my identity.

I looked at the data and made the adjustment (just like we do in business).

My three youngest kids and I do boxing training, and one thing you learn in boxing is that…

You don’t win by being unwilling to be hit.

You win by being willing to throw some punches (let your hands go as coach says), and being able to take some punches…

While having the stamina to go the distance and make it to the end of the round…

Get a breather and then go again.

Huge Client Win

We onboarded a client who was bottlenecked on the back end.

He couldn't deliver without working more hours, so he had to pause marketing.

He was about to hire.

I told him: don't hire yet.

We installed an AI system to handle the heavy lifting of the fulfillment instead.

We built an AI employee that runs it, while still having the personal touch and getting his clients results.

That's the direction.

Leaner and more profitable.

Our focus is helping coaches and consultants make AI more useful instead of overwhelming.

The Obstacle That Turned Into An Opportunity

Vanessa’s truck is still in the shop.

Which means I've been driving her to work at the hospital every morning and picking her up every night.

We've never had to do that before because we’ve always had multiple vehicles.

But the opportunity is that it's time with her I wouldn't have had otherwise.

I’m gonna wrap this up now, because I'm flying out to Chicago to work my pastor's product table at a women's conference she’s speaking at.

Tell those you love that you love them.

Marquel

P.S. Whenever you're ready, here are 2 ways we can help you grow your coaching or consulting business 2 or 3x this year:

1) Binge my best trainings… for free on YouTube.

2) For the fastest & simplest path to get consistent, qualified leads that convert into high-ticket clients, go here.

Start from the beginning → Issue 001

YES! I Want to Grab The Play Book