STRATEGIC SCALE PODCAST

I ran an ad test this week that didn't go the way I wanted it to go.

Usually my first instinct is the same instinct most people have when a campaign misses…

Go change something.

New hook.
New creative.
New audience.

I didn't do that this time. I went back to the foundation.

The ATM Ad Method™

My three youngest started school this week, which is reshaping my days.

My goal going forward is to be done with work by 2pm.

That way if I’m going to pick up RyPie (Ryan, my 6 year old, but that’s my name for him) from school or if he’s catching the bus, I can be present

The way my mornings are ...

As I wrapped up this issue, I realized this is issue #40.

This made me pause and smile because I remember doing some study on the number 40 when I turned 40, because I kinda felt a way about 40. Lol

I realized that the #40 has significant meaning.

In the Bible…

The flood was 40 days.
Israel wand...

Last week was eventful, to put it lightly.

So this week was about calibrating.

If you read last week’s issue, you know we made some big team changes last week…

So this week, we had to tighten up any constraints that were created because of the changes.

This week I also ran a marketing experiment...

This has been one of the most mentally and emotionally challenging weeks of my life.

Some of the conversations I've had to have. Some of the decisions I've had to make.

And here's what's wild…

This morning during my devotional time, the scripture was James 1:2-4.

"Consider it all joy... because ...

Not every week on the road to a billion looks like a highlight reel.

Most never do.

I’m reminded of one of my favorite quotes…

“A well-run business is a boring business!”
-Richard Koch

Monday, I was basically out of office.

My wife had some issues with her truck, so I spent the morning riding ar...

This week was the end of the month, start of a new quarter and second half of the year, all hitting at once.

And I saw something fascinating…

In June, our show rate for Strategic Scale Sessions was around 80%.

This week, it slipped to somewhere around 20%. I gotta pull the exact number, but the d...

This has been one of those weeks where everything just flows.

I want to walk you through it, not to flex…

But because I think there's something inside of what's been happening that can shift how you think about your business.

Let me explain…

We launched ads for our Strategic Scale Sprint Workshop...

Today is Juneteenth, and I don’t know about you, but I wasn’t taught what that means growing up.

Just in case you weren't, let me give you the short version.

On June 19, 1865, Major General Gordon Granger rode into Galveston, Texas, and announced that the enslaved people there were free…

More tha...

Writing this one barefoot, in my backyard, feet in the dewy grass.

It's not even 9am and it's already one of the clearest mornings I've had in a while.

I've been doing this thing called grounding... earthing, some people call it.

It’s just you putting your bare feet on the ground. Grass, dirt, ...

I got back in the lab yesterday after a week in Spain with Mj.

And honestly, I’m energized than I've been in a while.

It was the rest I didn’t know I needed, even though I didn’t technically reset because we were on all day adventures daily and the weather was 90+.

Had all the intentions of worki...

I flew to Spain Wednesday morning with my 12-year-old Mj.

The architecture here is incredible, especially the Moorish stuff.

The Moors were Muslims from northern Africa who conquered and occupied parts of Spain for nearly 800 years.

And they built things like…

Really built things.

Palaces, mosq...