STRATEGIC SCALE PODCAST

Last week I made a video on IG talking about

an article I read that said…

“ChatGPT ads convert 1.5 times better than standard referral and display channels!”

My scientist marketer brain kicked in and was like…

“Hmmmm, let me test these.”

And then I thought to myself…

“I need to document this.”...

Monday, during our Strategic Planning Call, we were finalizing our Q4 plan and targets.

With every quarter, we come up with a theme or rallying cry.

Our ad coach, Mike, shared one…

Our head of content, Chris, shared one…

And then I said to our Ops Director, Bianca (who we call “Bi”)...

What you ...

Tuesday, I had a Luke 5:5-7 moment and didn't realize it until the next morning while journaling.

If you don't know the story, Peter and his crew had been fishing all night and caught nothing.

After Jesus taught from their boat, He told them to throw the nets out one more time.

Peter was like…

"...

I’ve been thinking a lot about ambition lately, and I think it's overrated.

Let me explain…

I started noticing how often everyone talks about “more” and I'm one who used to be obsessed with "more."

It was my whole growth strategy.

More leads, more clients, more offers, more ad spend, another fun...

A friend introduced me to one of her clients, who wants help with his ads.

The Goal:

More qualified leads, sell out his event, fill his coaching program.

So I did what I always do…
Pulled up his page…
Started watching the video.

And then he said this:

"Jesus didn't just die for us to get to Heav...

I just realized my wife, Vanessa, turned 44 this week and this is edition #44 of this newsletter.

August is birthday season for us. I get to celebrate three of the most important women in my life this month…

My wife, my daughter Haley, and my pastor, Pastor Taye, who's like a big sister to me.

Ba...

I write a newsletter called My First Billion, so what I'm about to say is going to sound a little strange coming from me.

Chasing more is moving most people further from the thing they actually want.

Had a conversation with one of my coaches this week and part of the conversation was about having ...

I ran an ad test this week that didn't go the way I wanted it to go.

Usually my first instinct is the same instinct most people have when a campaign misses…

Go change something.

New hook.
New creative.
New audience.

I didn't do that this time. I went back to the foundation.

The ATM Ad Method™

My three youngest started school this week, which is reshaping my days.

My goal going forward is to be done with work by 2pm.

That way if I’m going to pick up RyPie (Ryan, my 6 year old, but that’s my name for him) from school or if he’s catching the bus, I can be present

The way my mornings are ...

As I wrapped up this issue, I realized this is issue #40.

This made me pause and smile because I remember doing some study on the number 40 when I turned 40, because I kinda felt a way about 40. Lol

I realized that the #40 has significant meaning.

In the Bible…

The flood was 40 days.
Israel wand...

Last week was eventful, to put it lightly.

So this week was about calibrating.

If you read last week’s issue, you know we made some big team changes last week…

So this week, we had to tighten up any constraints that were created because of the changes.

This week I also ran a marketing experiment...

This has been one of the most mentally and emotionally challenging weeks of my life.

Some of the conversations I've had to have. Some of the decisions I've had to make.

And here's what's wild…

This morning during my devotional time, the scripture was James 1:2-4.

"Consider it all joy... because ...